Hope Illustrations
This is a project I did with VML NY for their client Phrma. It’s a series of 12 hand made posters done in various techniques, each one with the extract of a patient's testimonial. All patients are fighting serious or incurable diseases, in the hope of a cure. The idea behind the campaign is to send messages of hope to these patients in really tough scenarios and to the researchers that dedicate their lives searching for a cure and better treatments. Watch the process videos for each poster in my Vimeo page ;) Creative Director: Silmo Bonomi Producer: Tamara Lund Copywriter: Keith Zang Art Direction: Joe Furmanek Photos and videos: Ricardo Perini