Sou Maria Campaign
VML São Paulo hired me to participate in this campaign for Intimus. They invited me to embody the "digital version" of Maria, a visual artist who never shows her face because she's the Maria that exists within each girl. The campaign had several phases, including the paper cut poster, the recording of a short film in my studio, in first person, in which I had to "act" for the first time in my career and several arts for posts that fed Maria's Instagram account. Watch the video that launched that campaign below. 🏆 Winner of a Certificate of Typographic Excellence by the Type Directors Club in 2017 🏆 Project selected for the Brazilian Graphic Design Biennial in 2017 Creative Direction: Jairo Anderson Producer: Rodrigo Vinhaes Copywriter: Jairo Anderson, Juliana Ribeiral and Catarina Menchik Art Direction: Silmo Bonomi, Rodrigo Marinheiro and Yumi Shimada Instagram photos and videos: Ricardo Perini Film: Paranoid